DF Capital supports HDM Solar with multi-product lending
Flexible dual finance solution supports wholesaler’s growth plan and helps open two new fully stocked branches
HDM Solar is a fast-growing renewable energy products wholesaler based in Hull. Partnering with DF Capital has supported the company’s ambitious five-year growth plan, offering a dual solution that overcame the limitations of its previous funder.
About HDM Solar
HDM Solar is a rapidly growing UK-based wholesaler of renewable energy products, specialising in solar panels, battery storage, and electric vehicle (EV) charging solutions. Founded in Kingston upon Hull, the company has expanded its operations with distribution centres in Hull, Dinnington (near Sheffield), and Bournemouth, and employs 49 people across its head office and distribution sites.
Why did HDM Solar choose DF Capital?
HDM Solar needed a funding partner that understood its ambitions and could scale alongside them, addressing the limitations of its incumbent funder. Initially attracted by DF Capital’s inventory finance offering, HDM Solar found a partner eager to understand their needs and tailor a solution that would fuel their expansion.
How did DF Capital help?
DF Capital provided a dual solution: an Invoice Finance facility integrated with Satago’s platform, and a Stock Flow Finance facility to support inventory funding. Satago is a strategic partner of DF Capital, whose integration offers real-time visibility into HDM Solar’s sales ledger, removing the manual, time-consuming processes experienced with their previous provider. This automation has made funding seamless and transparent. The Stock Flow Finance facility has proven essential to HDM Solar’s business model, which requires each new branch to be fully stocked at launch.
Results
With DF Capital’s support, HDM Solar has grown rapidly, in line with its ambitious growth plan. The Company has successfully opened two new branches since the start of the year, with confidence that their funding partner is aligned with their future plans.
Adam Firth, Group CEO & Co-Founder, HDM Solar commented, “Partnering with DF Capital has been a game-changer for HDM. Their finance solutions have provided the capital we needed to further our growth, exactly when we needed it. What truly sets them apart is their flexible approach. They took the time to understand our unique business needs and crafted a solution that genuinely works for us. DF Capital is also incredibly easy to work with. Their technology streamlines everything, creating real efficiencies, yet their friendly team is always just a phone call away, ready to help. It’s a refreshing combination of innovation and personal support.”
Sarah Barker, Managing Director of Structured Finance at DF Capital, said: “At DF Capital, we’ve built a genuine partnership with HDM Solar, rooted in understanding their business and responding with flexible, tailored finance. By combining invoice and stock funding, we’ve helped them scale rapidly, open new branches, and pursue their growth ambitions. Working with a UK-based SME like HDM is one of the main reasons we do what we do, and of course their product is a close match with our own climate commitments.”